Zero the hero! Apple’s new Mail Protection Privacy and what it means for marketing

Imagine you lived in a house in a picturesque village and one day you decided to take a walk to the big city because you needed to buy something in a large shop there. On your way you have to cross a road. It’s only small, there are no cars. However, the next road is much bigger and extremely busy. …

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Should you invest in domain privacy protection?

When you purchase a domain name on any of the best web hosting services on the market, you’ll likely be greeted by a myriad of add-on features that you can purchase alongside the domain name. One useful feature—domain privacy protection—often leaves many wondering whether they should invest in it.  Because this feature generally comes at a small fee, many are …

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Domain privacy: why it’s important for your business

When you sign up for a new domain for your website, you must enter your name and contact information in order to confirm your domain registration. This information, however, isn’t private. In fact, the contact details that you enter are visible publicly, and can be accessed by anyone using a WHOIS directory. As you may have guessed, this can lead …

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FLoC, privacy and the end of third-party cookies: balance and transparency are the way forward

Since origin trials started in March, Google’s Federated Learning of Cohorts (FLoC) has sparked debate among adtech companies, advertisers, content creators, publishers, privacy advocates and browser makers. Reactions have been mixed so far: some have welcomed the more privacy-centric approach that FLoC embraces, some have raised concerns whether marketing will remain impactful enough to justify investment in content, while others …

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More and more businesses are creating privacy departments

The widespread transition to remote working has put data privacy under the spotlight and organizations of all shapes and sizes have been forced to take note. According to a new report from privacy compliance technology company TrustArc, the number of enterprises with formal privacy departments rose by 17 percent last year. That puts the total percentage at 83, up from 67 …

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Users are more concerned about online privacy following pandemic

The pandemic has made consumers in the UK more worried about their online privacy, a new report by digital identity firm Callsign is saying.  Polling 2,000 UK adults, Callsign says almost a third (32 percent) are more worried than before the pandemic, and of those people – another third say it’s because they don’t know what data the companies are …

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Privacy may be dead, but it can also be the catalyst for real change

Data has become the most valuable commodity and today, most organizations know more about an individual than ever before. Unfortunately, our information it not being handled appropriately given the number of data breaches we see in the news. In fact, in 2020, it was reported that there were 37 billion records breached, a significant rise of 141 percent with household …

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WhatsApp’s imminent privacy policy update – understanding the risk

Used by 3 million companies worldwide, and after experiencing a bumper year in 2020 – with a 40% uptick in usage during the early months of the Covid-19 pandemic – WhatsApp is firmly positioned as one of the most used and relied upon instant messaging apps globally. WhatsApp is cited and praised by personal and business users alike for its …

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Compliance and trust: The right perspective on data security and privacy

Data privacy no longer concerns only legal teams. It has become a cross-functional business imperative that everyone from legal, to marketing, to IT must understand and pay attention to. In the two plus years since the General Data Protection Regulation (GDPR) was introduced, we’ve seen companies continue to suffer data breaches, and non-compliance in legislations leading to massive fines. Together, …

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Five tips for IT to strengthen global data privacy compliance

The Covid-19 pandemic’s impact on remote work has placed an unprecedented burden on already resource constrained IT teams. Rapid onboarding of vendors and new technology roll-outs have opened a Pandora’s box of providers and novel risk exposures to evaluate. At the same time, the burden of maintaining compliance with data privacy laws like Europe’s General Data Protection Regulation (GDPR) and …

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