FLoC, privacy and the end of third-party cookies: balance and transparency are the way forward

Since origin trials started in March, Google’s Federated Learning of Cohorts (FLoC) has sparked debate among adtech companies, advertisers, content creators, publishers, privacy advocates and browser makers. Reactions have been mixed so far: some have welcomed the more privacy-centric approach that FLoC embraces, some have raised concerns whether marketing will remain impactful enough to justify investment in content, while others …

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Reducing the hidden costs and mitigating security risks of third-party contractors

Organizations are constantly on the lookout for new ways to stay one step ahead of the competition by increasing their speed of innovation and improving overall customer satisfaction.  Often that means they will enlist third parties to both augment their services and capabilities in an effort to gain a competitive advantage and improve profitability as well as gain skill sets. …

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