B2B technology marketing: are you ready for 5G?

Despite the fact that 5G accounted for just 5 percent of worldwide mobile subscriptions by the end of 2020, according to GlobalData research, Ericsson’s 2021 Mobility Report suggests that if uptake continues at the current rate, it is still on track to be the world’s fasted adopted network technology. In fact, it predicts that 5G coverage will reach around 60 …

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Three ways to turn your B2B business into an e-commerce leader

The Covid-19 pandemic sent consumers flocking online to buy everything from groceries to workout equipment — and it catalyzed a similar shift among B2B enterprises, too.  Surveys show that B2B sellers now believe digital engagement to be 2-3X more important than real-world selling, while most B2B buyers now prefer digitized, self-service purchasing methods to traditional, salesperson-directed buying experiences. With showrooms …

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The post-pandemic B2B buyer puts the pressure on sales teams to modernize quickly

The new landscape of remote sales underscores the centrality of B2B buyers, making clear that to survive in the market, buyer-centricity isn’t an option, but a requirement. But it’s critical to understand that the pandemic has not been a one-off anomaly to the B2B sales ecosystem. Rather, this is a transformation that was inevitable, Covid-19 or not. The traditional model …

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The five biggest misconceptions about B2B pricing optimization

Technological disruptions tend to cause anxiety and elicit misconceptions. Early Americans called trains iron horses and found it dizzying to ride something that went as fast as 30 miles per hour. Telephones were said to deliver electric shocks to anyone who touched them. There are still claims that texting is ruining the English language.  It’s no wonder, then, that after …

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