Understand your customers to build the perfect small business website

Every small business thrives or fails based on how it treats its customers. Keep their needs front-of-mind, and you’ll strengthen trust, enhance repeat sales, and boost your revenue. Fail to understand your customer, and you’ll drive them into the arms of a competitor.  When you’re building a small business website with one of the best website builders or one of …

Tovább a bejegyzéshez

How to use technology to attract and retain in-store customers

A strong technology strategy doesn’t just attract new customers, but can create a positive memory that keeps shoppers coming back for more, writes Edwin Stam, Chief Technology Officer at Hatch.  Technology has been used to improve customer engagement and experience for many years now, and its benefits extend across both online and offline retail. From VR to cool new gadgets, …

Tovább a bejegyzéshez

Most enterprises are failing to use data to create value for customers

Although the effective use of data can go a long way to improving customer experience, only a minority of businesses are managing to achieve their data goals, new research shows. A report from database company DataStax states that, while almost all (96%) enterprises have a formal data strategy in place, just 38% claim they are able to use data to …

Tovább a bejegyzéshez

Using customer insights and advancing technologies to retain and serve your customers after Covid-19

The Covid-19 pandemic has caused many elements of our lives to change and, as a result, the behavior that we may have previously expected from our customers will also have changed too.  Lifestyle changes such as limiting the amount we travel and staying home will have had a knock-on effect in terms of how we buy products and the physical …

Tovább a bejegyzéshez

Winning customers online with successful experimentation

The results are clear – businesses can’t neglect experimentation. There is now a sea of tangible proof showing how businesses that experiment, often significantly improve their online metrics. This includes increasing page views and time spent on site, and ultimately improving the businesses bottom line. In today’s digital era, experimentation should be top of the agenda for any business operating …

Tovább a bejegyzéshez

Many firms have lost customers over email attachment blunders

Email slip-ups have led to many businesses losing customers, new research from security company Tessian reveals. Based on a survey of 4,000 UK and US office workers, the report states that 46 percent have sent file attachments to incorrect recipients, with nearly one in five firms (18 percent) subsequently losing customers due to the error. The research further showed that …

Tovább a bejegyzéshez

UK customers want more ways to contact businesses

The pandemic has made British consumers think differently about the way they communicate with their favorite brands and businesses. According to a new report from Twilio, most businesses don’t use their customers’ preferred channels of communication. The company polled 2,000 British consumers for the report and found that just a fifth said businesses considered the best at communication actually used …

Tovább a bejegyzéshez

Sophos warns customers it was hit by data breach

Cybersecurity firm Sophos has confirmed it experienced a data incident that caused thepersonal information of some users to be exposed to third parties.  Describing the incident in an email notification sent to affected customers, Sophos said the data was exposed through a tool used by customer support. The tool stores full names, email addresses and phone numbers (if provided) from …

Tovább a bejegyzéshez