Understand your customers to build the perfect small business website

Every small business thrives or fails based on how it treats its customers. Keep their needs front-of-mind, and you’ll strengthen trust, enhance repeat sales, and boost your revenue. Fail to understand your customer, and you’ll drive them into the arms of a competitor.  When you’re building a small business website with one of the best website builders or one of …

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How to weather Covid’s perfect storm of insurance fraud – Decisions, decisions, decisions…

The pandemic has hit insurers hard. Despite lower claims volumes due to reduced crime, and fewer cars on the road, the sheer financial and reputational cost of Covid-19 has been enormous for the industry as a whole: since March 2020, Lloyds of London has made a loss due to £6.2 billion in Covid-related payouts. Now the industry needs to ready …

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Why today is the perfect time to prepare for a 5G revolution

For several years, 5G has promised to transform connectivity for the better. The technology is designed to provide a high-speed, high-bandwidth connection free of wires and geographical constraints — but it hasn’t been fully rolled out in many areas, and experts doubt it will be anytime soon. Despite this doubt, 5G implementation has continued steadily in recent years, moving closer …

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How to assemble the perfect data stack to supercharge growth in 2021

Digital has been the key to survival for many brands since the beginning of the global pandemic. Businesses of all sizes have been forced to take the majority of their customer interactions online, embracing e-commerce and on-demand models almost overnight. The resulting explosion of customer touchpoints – from websites and apps to payment, messaging and support – has also generated …

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A date with data: Finding your perfect match

Gary Chapman’s 1992 book that explores the five different languages of love is trending online as millennials look for ways to sustain connections and show love from afar in today’s socially distant era. In Gary’s book, he identifies the different love languages as: acts of service, gift-giving, quality time, words of affirmation, and physical touch. Whilst we might not agree …

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Professional emailing: how to write the perfect business email Review

Do you want to look more professional emailing the people you work with, and enhance your workplace productivity? One simple step you can take is to upgrade your emailing skills. A polished email can instantly create a good impression and help you establish a better rapport with recipients.   In this article, we’ll provide you all the steps you need …

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MFA security: Not the perfect panacea everyone thinks it is

Since its arrival decades ago, multi-factor authentication (MFA) has promised to make our online lives more secure than simple login name and password authentication solutions. The sheer number of ways to compromise password authentication solutions is leading more organizations into using or considering MFA for at least some of their logins. In fact, almost 60 percent of organizations have already …

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