What customer experience teams can learn from football – Euros 2020 edition

Excellence in customer experience is built on teamwork and a high degree of collaboration. These are also some of the traits we saw from England in the 2020 UEFA European Football Championship.

From the disappointment of ejection by Iceland in the 2016 European Championship, to their most successful tournament in 55 years by reaching the final this year, it was an entertaining summer of football for England fans. While the outcome will have disappointed individuals across the country, it is impossible not to be encouraged by the huge strides the team has made in recent years.

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