Tech vendors have little insight into the modern buying process

At a time when the majority of organizations plan to increase their spending on technology, vendors are mostly clueless about what their customers want and need. This is the conclusion of a new report from analyst firm Gartner, which claims vendor engagement strategies “continue to underdeliver”. Gartner claims there are four types of technology buyers, based on “key behaviors that …

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AI driving personalization in travel buying

Personalization is the art of tailoring products, services and their delivery to individuals. In the age of digitalization, it takes websites to a new state of direct engagement with the visitor – responding to each individual’s interactions to understand their intent and interests to present the most relevant offers. In the travel sector, personalization allows businesses to significantly enhance the …

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