Tech vendors have little insight into the modern buying process

At a time when the majority of organizations plan to increase their spending on technology, vendors are mostly clueless about what their customers want and need. This is the conclusion of a new report from analyst firm Gartner, which claims vendor engagement strategies “continue to underdeliver”. Gartner claims there are four types of technology buyers, based on “key behaviors that …

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High performance computing emerges as ‘new battleground’ for IT vendors

New artificial intelligence-powered applications and the mountains of data generated by IoT sensors are set to drive demand for high performance computing (HPC) solutions, a new report from GlobalData claims. The data and analytics company says the market for HPC solutions and AI servers will become “increasingly vibrant and competitive” over the next five years. Even despite disruption caused by …

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Why vendors should lean on ecosystems to foster open innovation and scale

When technology companies create platforms built on open standards those companies often depend on a network of partners to help customers take full advantage of what the platforms have to offer. These partners form an ecosystem around the platform, giving users access to a comprehensive array of solutions that far exceed what the platform provider alone can provide. In the …

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