Scaling SaaS: How to emulate Europe’s titans and supercharge your software company’s growth

“Software is eating the world.”  When Marc Andreesen coined that phrase in 2011, he was talking explicitly about the next generation of Silicon Valley companies that were set to drive a new wave of disruption across industries.   10 years later, it’s safe to say that Andreesen was right about software – but wrong to assume that the US would …

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SaaS subscriptions have seen a huge rise

In recent years, people have become less and less interested in owning software, preferring to subscribe to a service and only pay when they use it. According to a new report from subscription management platform provider Zuora, this has been a trend for the past decade, driving major growth among Software-as-a-Service (SaaS) businesses. Polling more than 13,000 adults in 12 …

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Leading SaaS trends to watch for in 2021

SaaS isn’t new, but it’s expanding each passing day with its contemporary trends. Its ever-increasing demand among several industries worldwide has made it to the top. Till the year 2023, it is stated to be the $60.36 billion worth market rate. Its optimized and compliant solutions have made SaaS the most demanding. The most excellent example of it is Netflix, …

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Becoming a leader: the lessons of migrating from affiliate network to SaaS platform

The decision to migrate an affiliate program from a network solution to a SaaS platform isn’t a trivial one, but there comes a point in a company’s life where it begins to make an increasingly compelling kind of sense. Done correctly, at the right scale, there are costs to be saved and enhanced revenues to be made, as well as …

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