Marketers need to look beyond MarTech and rediscover the emotional connection

The ever-increasing MarTech stack has facilitated the operationalization of marketing, but in the process, the essence of good marketing has been side-lined, even lost. In commodity markets, companies are competing for the attention of the same customers — and this cannot be achieved through technology alone. It’s about communication; about emotion. It’s about understanding what the business is delivering, about …

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Gartner: CIOs now judged on emotional intelligence over technical skill

As the pandemic rolls on, technical skills are no longer the most important qualities for prospective CIOs . Instead, emotional intelligence and soft skills have taken precedence. This is according to a new report from analyst house Gartner, which claims that organizations now understand that their CIOs need to be able to make timely decisions, regardless how tough they are, …

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