Managing the human element of digital transformation: overcoming cultural obstacles

Digital transformation is by no means a new concept. Restructuring an organization’s business model to integrate digital technology into all areas is well recorded as improving efficiency and agility at every level. However, despite its longevity as a goal for businesses, many struggle to understand the concept thoroughly and implement it successfully, in a sustainable way. Whilst Gartner reported that 69 percent of boards of directors accelerated digital business initiatives in 2020 due to Covid-19 disruption, McKinsey’s study from 2018 found that only 16 percent of digital transformations resulted in successfully improved performance.

As Gartner’s statistic suggests, the urgency of digital transformation has accelerated due to the pandemic. Not only does remote and hybrid working require it, but the uncertainty of the past year has proven that businesses would be wise to use data-driven tools to effectively plan for the future as far as possible.

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