Understand your customers to build the perfect small business website
Every small business thrives or fails based on how it treats its customers. Keep their needs front-of-mind, and you’ll strengthen trust, enhance repeat sales, and boost your revenue. Fail to understand your customer, and you’ll drive them into the arms of a competitor. When you’re building a small business website with one of the best website builders or one of …
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Many executives still don’t understand basic tech
Applications may not be a novelty these days, but not everyone is equipped with an understanding of their importance to businesses. According to a new report from managed cloud computing firm Rackspace, less than half of CEOs (49 percent) recognize the bottom-line benefits of applications, slightly below CTOs (53 percent) and CIOs (55 percent). The report is based on a …
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Businesses failing to understand the value of IoT
An increasing number of manufacturers no longer understand the business value that the Internet of Things can bring to the table, a new report by Ubisense argues. The software company polled 300 managers, directors and high-level executives from the industrial manufacturing community in the UK, USA, France and Germany, and published the results in its “A lost year for IoT …
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No-code represents a huge opportunity, but few understand what it is
In a few years’ time, most of the apps developed by enterprises will have been built with the help of no-code and low-code solutions, but knowledge gaps are holding these technologies back. This is according to a new report from Formstack, a no-code workplace productivity platform, which states that the adoption of low-code and no-code tools is on the rise, …
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A question of mindset: Why business leaders must engage with technology, even if they don’t understand it
Contemporary business thinking argues that IT is now so fundamental to commercial success that it should govern how companies are run, how they prioritize investment, even how they describe themselves. Take Uber, for instance, which for many isn’t a disruptive transportation or delivery business, it’s a tech company. Similarly, Amazon isn’t primarily a retailer, it’s a technology company – the …
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