How to use technology to attract and retain in-store customers

A strong technology strategy doesn’t just attract new customers, but can create a positive memory that keeps shoppers coming back for more, writes Edwin Stam, Chief Technology Officer at Hatch.  Technology has been used to improve customer engagement and experience for many years now, and its benefits extend across both online and offline retail. From VR to cool new gadgets, …

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If retail’s in-store experience wants a place in the next normal it must look towards omnichannel

Covid-19 has accelerated the dominance of online customer engagement both in practice and in preference. Eerie scenes of empty high streets are the corollary of huge spikes in the number of people transferring much of their consumer behavior online. And this looks likely to be a shift that’s here to stay: for example, ForgeRock research showed that in the UK, …

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