Getting personal with your omnichannel strategy
These days, it seems the whole retail industry is talking about how important delivering a personalized experience is. In fact, recent research shows that, on average, 71 percent of consumers express some level of frustration when met with a shopping experience that is impersonal. But how many companies are actually offering a personalized experience? And if they are, how many …
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Optimizing social commerce as part of an omnichannel retail approach
The coronavirus pandemic has accelerated the growth of e-commerce over the past year. According to the Retail Sales Index from Great Britain’s Office for National Statistics (ONS), in 2020 online sales grew by 46.1 percent compared to 2019, the largest annual increase since 2008. Whilst e-commerce as a whole has seen rapid exponential growth, there is one particular aspect that …
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If retail’s in-store experience wants a place in the next normal it must look towards omnichannel
Covid-19 has accelerated the dominance of online customer engagement both in practice and in preference. Eerie scenes of empty high streets are the corollary of huge spikes in the number of people transferring much of their consumer behavior online. And this looks likely to be a shift that’s here to stay: for example, ForgeRock research showed that in the UK, …
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