FLoC, privacy and the end of third-party cookies: balance and transparency are the way forward
Since origin trials started in March, Google’s Federated Learning of Cohorts (FLoC) has sparked debate among adtech companies, advertisers, content creators, publishers, privacy advocates and browser makers. Reactions have been mixed so far: some have welcomed the more privacy-centric approach that FLoC embraces, some have raised concerns whether marketing will remain impactful enough to justify investment in content, while others …
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AI: The need for transparency in the cybersecurity industry
Over the last decade, AI, once a far-fetched theme of old-school science-fiction movies, has quickly grown into one of the most prolific emerging technologies – and, by association, one of the most recognizable buzzwords out there. Virtually every industry today – healthcare, transportation, manufacturing, agriculture, banking, retail, finance – has either implemented or is planning to implement AI in some …
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Transparency is the key factor when it comes to business security
Businesses prefer working with technology providers that are transparent and proactive when it comes to helping their clients manage cybersecurity risks. This is according to a new report from Intel, based on a poll of 1,875 IT decision-makers from across the globe. Organizations prefer partners that can offer “hardware-assisted” capabilities in mitigating software flaws, that are transparent about available security …
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