To avoid sharing private and sensitive data with retailers and other companies, almost a quarter of online shoppers (22 percent) opt for a guest account. This is according to a new report from global commerce search and discovery platform, Empathy.co. Polling 4,000 online shoppers in the UK, the company not only identified increasing awareness of sensitive data among consumers, but …
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Life before the global pandemic sometimes feels like another era. Retailers who were once focused on how to engage with Gen Z’s and millennials online – the ones at the forefront of the ecommerce experience – are now considering how to cater for every generation. As a result of the pandemic, online adoption has accelerated and even my grandmother now …
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Despite the holiday season being the perfect opportunity for scammers, many consumers are happily turning a blind eye to that fact. According to a new report by Kaspersky, consumers are happily sharing their private information with various retailers in exchange for the promise of a discount, and don’t really care if the website they’re browsing looks suspicious. While the majority …
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