The five biggest misconceptions about B2B pricing optimization

Technological disruptions tend to cause anxiety and elicit misconceptions. Early Americans called trains iron horses and found it dizzying to ride something that went as fast as 30 miles per hour. Telephones were said to deliver electric shocks to anyone who touched them. There are still claims that texting is ruining the English language.  It’s no wonder, then, that after …

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Five common misconceptions about observability

The rise of cloud-native environments has meant that traditional approaches to monitoring and managing application performance are becoming less and less effective. As a result, digital teams have begun leaning towards new approaches, built on the three pillars of observability – metrics, logs, and traces. Rather than trying to ‘monitor’ their environments, the idea is to design them to be …

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