Zero the hero! Apple’s new Mail Protection Privacy and what it means for marketing
Imagine you lived in a house in a picturesque village and one day you decided to take a walk to the big city because you needed to buy something in a large shop there. On your way you have to cross a road. It’s only small, there are no cars. However, the next road is much bigger and extremely busy. …
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B2B technology marketing: are you ready for 5G?
Despite the fact that 5G accounted for just 5 percent of worldwide mobile subscriptions by the end of 2020, according to GlobalData research, Ericsson’s 2021 Mobility Report suggests that if uptake continues at the current rate, it is still on track to be the world’s fasted adopted network technology. In fact, it predicts that 5G coverage will reach around 60 …
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Getting beyond the marketing of digital building platforms
For an industry used to keeping to itself, the built environment is gaining a lot of interest. Everyone from investors to casual LinkedIn observers has more reasons than ever to look at buildings and wonder what’s going on inside. The industry itself is known for moving slowly when it comes to adopting new technologies, but novel concepts and products are …
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