Three ways to turn your B2B business into an e-commerce leader
The Covid-19 pandemic sent consumers flocking online to buy everything from groceries to workout equipment — and it catalyzed a similar shift among B2B enterprises, too. Surveys show that B2B sellers now believe digital engagement to be 2-3X more important than real-world selling, while most B2B buyers now prefer digitized, self-service purchasing methods to traditional, salesperson-directed buying experiences. With showrooms …
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Digital skills boost can help the UK be a world leader again
The UK could become a leader in technology, business and innovation, if it were to better equip its workforce with digital skills. This is the conclusion of a new CBI and Microsoft report, which also argues that a greater focus on digital skills could yield improvements where employee wellbeing is concerned. At the moment, the situation is looking quite grim. …
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Becoming a leader: the lessons of migrating from affiliate network to SaaS platform
The decision to migrate an affiliate program from a network solution to a SaaS platform isn’t a trivial one, but there comes a point in a company’s life where it begins to make an increasingly compelling kind of sense. Done correctly, at the right scale, there are costs to be saved and enhanced revenues to be made, as well as …
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