Cementing brand experience gains after a year of transformation

To say customer behavior and expectations have changed significantly as a result of the Covid-19 pandemic risks understates just how dramatic the past year has been. The results from a recent Sitecore survey of thousands of global consumers and marketers show that a revolution is underway in terms of the future of customer experience. Over three quarters (77 percent) of …

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More investment in digital technology required to solidify pandemic gains

The Covid-19 pandemic has expedited the digital plans of many UK businesses, who were forced to improve how they communicate with their customers via digital channels.  However, many of the changes made in the past year were mostly short-term measures to ensure continuity. Now, to make sure these changes work for the long term, organizations will need to invest further. …

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