Think agile to extend the value of content systems and processes

Chief Marketing Officers (CMOs) have the highest turnover of all C-suite roles at Fortune 500 companies.  The executive search firm Spencer Stuart found that the tenure of CMOs at top U.S. brands in 2019 averaged 41 months. The median tenure was just 30 months.  Why?  “Tough business headwinds, new technologies, and pressures to change quickly,” said Greg Welch, a Spencer …

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