Getting beyond the marketing of digital building platforms

For an industry used to keeping to itself, the built environment is gaining a lot of interest. Everyone from investors to casual LinkedIn observers has more reasons than ever to look at buildings and wonder what’s going on inside. The industry itself is known for moving slowly when it comes to adopting new technologies, but novel concepts and products are now entering this market at a dizzying rate. 

Add to that the confusion for professionals who source and procure Digital Building Platform technologies for implementation in their spaces, let alone across their entire enterprise. The waters get even murkier when it comes to cloud platforms and their impact on ROI for energy usage and day-to-day operations. 

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