Digital transformation vs. digitization – creating customer-centric strategies with data

In a market awash with marketing messaging, the discussion of the difference between‘ digital transformation’ and ‘digitization’ is a common one.  Whilst it is not uncommon for the terms to be used interchangeably, this is technically incorrect and the distinction is an important one, especially for businesses looking to make the most of the data they uncover as part of these projects. 

Digital transformation is a broad concept that applies to all aspects of a business. Digitization, on the other hand, is a process that helps to drive the transformation. 

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