Businesses are struggling to maximize the value of their CRM systems

As customer expectations change, businesses are increasingly leaning on customer relationship management (CRM) solutions for help. However, maximizing the value of these systems seems to be a challenge, a new report from Salesforce claims.

Polling almost 800 executives and nearly 1,500 CRM users across 15 countries for the report, Salesforce found that CRM systems are used to drive customer growth, business productivity and resiliency, and market differentiation. 

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