Content management and Artificial Intelligence – the future of ContentOps

Artificial intelligence (AI) is eating the world, one boring, routine task at a time.  From navigation apps using AI to crunch a bunch of data at a super-fast speed to determine the best and fastest route from A to B, or automatic spam filters and categorizations that make email more manageable, AI is truly ubiquitous. It was only a matter …

Tovább a bejegyzéshez

How the content arms race is killing legacy CMS

Customer experiences are now fragmented beyond the grasp of most businesses.  Providing a seamless customer experience as consumers continue their conversation from chat to email to Twitter to some new app virtually unknown to anyone over 16, and doing it all at scale, is a staggering task.  And it is no easier when it comes to content creation.  Marketers then …

Tovább a bejegyzéshez

Think agile to extend the value of content systems and processes

Chief Marketing Officers (CMOs) have the highest turnover of all C-suite roles at Fortune 500 companies.  The executive search firm Spencer Stuart found that the tenure of CMOs at top U.S. brands in 2019 averaged 41 months. The median tenure was just 30 months.  Why?  “Tough business headwinds, new technologies, and pressures to change quickly,” said Greg Welch, a Spencer …

Tovább a bejegyzéshez

Is WordPress the way forward for enterprise content management?

Between its WordPress.org and WordPress.com brands, Automattic powers around 25% of the websites online today, which equates to approximately 16 billion pages every single month. It uses open-source software, which has facilitated the growth of a large community of WordPress experts specializing in various fields. Web hosting company Pressidium is one such specialized company that offers a selection of managed …

Tovább a bejegyzéshez